My Story
Passionate about all aspects of design, architecture and sensory research (she developed her own research and analysis approaches for multisensory evaluation and Sensory Semiotics® across cultures) Since the beginning of her career Clara has been dedicated to qualitative and creative research for marketing and communication, and strategic research and consulting both for profit and non-profit organizations and institutions (1997-2008 sole provider for all qualitative studies conducted in Italy on behalf of The European Commission – Qualitative Eurobarometer).
Founder and owner of Market Dynamics International, a well-known ‘boutique’ research agency (1982-2012) specialised in conducting and coordinating multicultural studies, Clara went back to freelance consulting, taking on new challenges and new ventures with Cultures & Strategies.
Clara was born in Italy and lived at length in France, Belgium, the UK and the U.S.A. She is based in Nice. Works in Italian, French and English.
Skills and Talents
Multicultural by nature, vocation and choice Clara has always worked in Italy/France and abroad.Perfect for both local projects and clients with international interests. And for international or global clients with interests focused on specific cultures.Hands-on involvement: not only "my way", but the best way to guarantee professional performance, flexibility, time and cost efficiencyThe network: far-reaching and diversified, ideal, a mix of competencies and talents to respond to the Client's specific needs or complex challenges.The multicultural experience, and the multidisciplinary approach in the most varied sectors and contexts, prompt the designing of innovative work methods, fine-tuned to specific cultures and contexts, or of a global nature.Italy, France and the rest of Europe. But also the United States, Canada, Latin America, China, Australia, and other countries. Clara has coordinated both simple and complex local projects.And global projects (involving as many as 12 countries) with the same passion and care.Global reach, cost-effectiveness, tight deadlines... never a problem.
Moderator and Trainer
Clara has been conducting groups, workshops, creative and interactive multidisciplinary work, interviews, ethnography and reportages, qualitative online forums, communicating and sharing with an array of individuals and groups on a huge variety of topics and issues.
She provides training on qualitative research methods for marketing and social studies. She has also developed her own original approaches to assess and develop the potential of ideas, products, and services.
She delivers courses on new research methods and consulting, focusing on creative, interdisciplinary and multicultural approaches for Companies, professional associations, communication agencies, public administrations, and universities. As well as training courses (1998-2008) on behalf of ESOMAR worldwide.
ESOMAR is the leading global data, research and insights community. A truly global association since 1947 which connects 40.000 innovators, decision-makers, professionals, clients and suppliers from 130 countries all over the world (www.esomar.org) Clara was elected member of the ESOMAR Board of Directors, for three consecutive mandates (2003-2008)
A lecturer and a teacher at University Master programmes, in Italy and abroad, Clara has been a speaker, a chairperson a panel moderator at a wealth of congresses and conferences worldwide.
